Ambassadorial and digital leader models can be used to address digital disengagement (UWS,2017)
for example, Digital Communities Wales are working on an initiative to establish a movement of Digital Companions across health Boards in wales. The will work from a basic set of principles to support engagement with the basics of technology. It will be person-centred and underpinned by social and practical principles so that 'digital' is not presented as the main driver (The Wales Centre with Co-operative Centre with Carnegie UK Trust, 2018)
Their Digital Heroes programme offers intergenerational befriending where school pupils and students volunteer to support older people who are at risk of falling further behind as the use of technology continues to develop and expand.